Treated Timber Manufacturing Website Design aimed at one thing: more qualified orders from contractors, farmers and resellers. The site now guides visitors from application (fencing, decking, agriculture) to a no-fuss quote—backed by treatment classes, compliance and delivery info that buyers need before phoning.
This Treated Timber Manufacturing Website Design improved mobile speed, clarified product specs (length, diameter, class), and highlighted SANS compliance and CCA treatment. Dealer-focused forms, WhatsApp ordering options and clear delivery zones shortened the path from browsing to booking a truck. Ongoing growth is supported by Search Engine Optimisation, structured interlinking and care via Website Maintenance. See similar wins in Case Studies or our core Web Design & Development.
A practical rebuild to increase quote requests, dealer orders and tenders for a South African treated timber manufacturer supplying poles and products to multiple sectors.
Buyers purchase poles by use-case and spec. We restructured navigation around applications—Fencing, Decking, Agriculture, Construction—with easy selectors for length, diameter and hazard class (e.g., H4/H5). Every product page shows SANS compliance, CCA treatment notes, care guidance and photos that prove stock scale and quality. Calls to action mirror real actions: Get a quote, Request a stock list, Book delivery. Internal links connect specs to FAQs and product sheets so procurement teams move confidently to checkout or quotation.
For search, titles target intent terms like treated timber poles, CCA treated poles, SANS 457 compliant poles, timber for fencing/decking. Local signals support regional deliveries; Product and FAQ schema expand result visibility. Performance work (WebP imagery, deferred scripts) lifted Largest Contentful Paint and reduced bounce on 3G/4G. GA4 tracks calls, WhatsApp clicks, quote submits and spec sheet downloads, so monthly reporting shows what actually grows orders.
Align site structure to how contractors buy: application first, spec second, price/availability third. Prove compliance, surface delivery details early, and place conversion options at every decision point.
Mapped high-intent keywords to applications and specs; wrote plain-English explanations of classes and treatment; added FAQs that answer buying questions (“Which class for ground contact?”).
Application cards lead into product selectors; spec tables are readable on mobile; delivery zones and lead times appear before the form; trust blocks show SANS classes, treatment method and client logos.
Compressed yard images to WebP, trimmed JS, prioritised hero content; set GA4 events for quotes, calls, WhatsApp, and downloads; Search Console monitors query growth for application pages.
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Explore how application-led navigation, clear specs and compliance proof translate into steady, higher-value orders—and a pipeline that’s easier to forecast. When ready, take the next step.
